Category Archives: How Things Work

Why the economy is not run more…intelligently

I’ve been walking around with this wonderful quote from J.M. Keynes echoing in my head. (From The General Theory Of Employment, Interest And Money, 1935) The ideas of economists and political philosophers, both when they are right and when they … Continue reading

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Dan Zarella studies optimum blog posting schedules

http://www.problogger.net/archives/2010/12/06/whens-the-best-time-to-publish-blog-posts/ In general during the day is better than at night and later in the week is better than earlier to get retweets and sharing on Facebook. But posting multiple times a day (any and all days) swamps these effects … Continue reading

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Social Media arms race: How Republicans are winning on Twitter

Studies have shown Republicans have taken to Twitter more vigorously than Democrats — in part because of their minority status following the unpopular Bush administration. “The 2008 election was a huge wake-up call to Republicans across the country. The approach … Continue reading

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Agility: A brand takes advantage of news that’s not about them

My father used to quote Shakespeare (Macbeth?): “t’were done, t’were best done quickly”. Point being that if you decide to do something, or see an opportunity, act. (This is, of course, one of those truths the that provokes the recital … Continue reading

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RSS? What’s that and why should I use it?

What is RSS? RSS stands for Really Simple Syndication. It’s a very easy to use Internet technology which creators of content on the web can use to allow others to consume their content without fuss. Most blog software, for instance, … Continue reading

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My iPad

I broke down and bought an iPad the other day. The business case(s) for it were these: I’ve been using the iPhone intensively as a computer for email, calendar, web browsing, Facebook, Twitter, LinkedIn, task management (with Nozbe), reading, and … Continue reading

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Search Engine Optimization Primer

There are no silver bullets to getting well-known on the internet. At the end of the day, you have to do it the hard way: provide great content, find your community, share, link and grow. Tricks will not get you … Continue reading

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Google Trends/Evernote/Head First – Three Things to do Today

Google Trends (http://google.com/trends). Keep an eye on what’s trending in news stories and searches. You can put in a search term and get an instant read on how it’s trending. I may have mentioned Evernote (http://www.evernote.com/) before, but never mind … Continue reading

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“I know that half of my advertising budget is wasted. I just don’t know which half.”

Preparing for the second Facebook for Business Workshop I’ve learned some great new tricks that I am eager to share with my community and clients If you can handle basic HTML, you can get started with custom Facebook pages. Good … Continue reading

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Where are the Honor Students?

Finding high school friends again, and becoming friends with some classmates who were not particularly friends has been one of the greatest pleasures of Facebook for me. I’ve reconnected with a couple of dozen people from my high school, and … Continue reading

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