Category Archives: Business
Learn from the Pros: Advertising and Marketing Podcasts, part 2
Last week I wrote about The Bean Cast and Marketing over Coffee podcasts. Here are some other podcasts that I like. Rewardingly geeky podcast from across the pond Kelvin Chapman and Andy White co-host this weekly podcast from England. They cover … Continue reading
Learn from the Pros: Advertising and Marketing Podcasts, part 1
What’s in it for us? Many people active in social media, blogging, and web work wake up one morning and discover that they’re actually in marketing. The web, after all, IS media. The laws of capitalist economics have no more … Continue reading
Do you need to think about Facebook? 11/14/2010
Today’s Facebook statistics: Users: 547,544,300 worldwide, 143,583,400 in the US. 75% of US Facebook members are between 18-54 years old. Facebook is now the #1 US publisher of online display ads (“Display ads include static and rich media ads; excludes video … Continue reading
DELA Shelburne Falls Update
Many thanks to the kind folks at the Bridge of Flowers Business Center who have been hosting DELA Shelburne Falls since the beginning. We’ve been imposing on their hospitality long enough – it’s time to move on. We’re moving to … Continue reading
DELA SoCoChu is not the hero of an Anime
Don’t Eat Lunch Alone – DELA – comes to Springfield every other Thursday starting September 23 at Noon at the South Congregational Church, 45 Maple Street, Springfield, Mass. Join us for free, brown bag networking at lunchtime in Springfield. DELA … Continue reading
Cloud Based Software Deal – 50% goes to National Wildlife Federation
This is an amazing offer for some very good cloud based business applications, two of which I use and really like. 50% of every sale goes to the National Wildlife Federation to help clean up the Gulf oil spill. Freshbooks … Continue reading
Search Engine Optimization Primer
There are no silver bullets to getting well-known on the internet. At the end of the day, you have to do it the hard way: provide great content, find your community, share, link and grow. Tricks will not get you … Continue reading
Tumblr, Posterous, Digg
I’m setting up accounts on all of these places. Will be experimenting with them so I will know if my clients need to make use of these channels in addition to the big three: LinkedIn, Facebook, Twitter. Fun stuff.
Google Trends/Evernote/Head First – Three Things to do Today
Google Trends (http://google.com/trends). Keep an eye on what’s trending in news stories and searches. You can put in a search term and get an instant read on how it’s trending. I may have mentioned Evernote (http://www.evernote.com/) before, but never mind … Continue reading
“I know that half of my advertising budget is wasted. I just don’t know which half.”
Preparing for the second Facebook for Business Workshop I’ve learned some great new tricks that I am eager to share with my community and clients If you can handle basic HTML, you can get started with custom Facebook pages. Good … Continue reading