Hyper-local Journalism in Western Massachusetts

Lunch yesterday with Mary Serreze, publisher of NorthamptonMedia. She’s building – no, she’s built – a vibrant hyper-local news website. I’ve been watching the project since I met Mary at a Hidden-Tech social in Northampton in the spring. NorthamptonMedia gets out and reports about Northampton and environs. It’s professional,  colorful and well-written.

Mary has a background in regional planning – ideal for a reporter on the local government beat (zoning, development, water, refuse, etc.).  She has geek cred, too, as a former network administrator for the Hampshire Gazette. Mary makes you think of the reporters in His Girl Friday: fast-talking, wised-up and loaded for bear.

By the way, with homage to Evelyn Waugh’s immortal Vile Bodies
here’s my gossip columnist’s take:

Mary Serreze, well-known publisher of NorthamptonMedia, seen lunching with Daniel Lieberman, popular blogger and man about town, at the Coolidge Park Cafe Tuesday. Mary was wearing the ultra-fashionable green bowler – Chicken Caesars (with anchovies!) all around.

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