There are no silver bullets to getting well-known on the internet. At the end of the day, you have to do it the hard way: provide great content, find your community, share, link and grow. Tricks will not get you anywhere that you really want to go, unless your life’s ambition is to be a successful spammer.
But Search Engine Optimization (SEO) is about working smarter with Google, Yahoo and the rest, not about trying to game the system and jump the queue to fame and fortune. It’s the study of how the search engines, which are the dominant sources of traffic for websites, operate and what they’re looking for.
I’m working my way through http://guides.seomoz.org/beginners-guide-to-search-engine-optimization from the website http://www.seomoz.org/, a very well-respected source for information and products related to SEO. If you have a website and you care about getting traffic for it, give it a look, even if you’re not actively working on your site: you’ll learn a lot about how search engines work and how page ranking is done, and what works and doesn’t work on the web.
I’ll be writing more about what strikes me as interesting as I get further into it.
What do you do to improve your Google-Juice?
